Introduction: Present age is called the age of information. And mass
media are the powerful and the most effective instruments of spreading or
sharing information.With the advancement of digital technology,mass media have
become a powerful and quick means of communication,of broadcasting news and
views,of disseminating ideas and massages and making information available
anywhere in the world.
Definition of mass media: The means of communicating news and information is
termed as mass media.Mass media is classified in two categories.one is print media
and another is electronic media.Print media include
newspaper,magazines,journals and other printed materials,while electronic media
included radio, television, satellite channels,internet,cinema etc.
Importance of mass media: Media is called the public forum or people’s
parliament.Media play the role of bridge between government and general people
in times of different national need.Media do not simply provide people with
information,news and ideas but also raise various issue on
socio-econo-political matters.They also form consciousness and public opinions
in different problems and issues.People express their opinions.Through media
various formats of programmes like talk show,street show,documentary,live
reporting,video articles,editorials on different local and global ussues are
broadcast and published.Media keeps us dated about what is happening around the
world.Media focus on various social evils,polotical or economic crisises and
guide people through them.Today right to information is recognized as one of of
the fundamental rights of people,and media ensure this right.
Influence of mass media: In today’s world of globalization,the impact and
influence of mass media is more than ever and all pervasive.Media affect the
influence almost all aspects of our life.Mass media have profound influence on
people’s thinking,sentiment,sensibilities and their mode of
reactions.Thus,media can direct people to both constructive and destructive
purposes.If the power of media is used positively it can do good to society and
a country.But if the power in mishandled or misused for any vested-interest by
any quarter or by nay propaganda party then it can causes great harm,anarchy
and confusion in society and in state.Media are so influential and powerful
that people instantly believe what they hear or watch on media.That is why
famous Canadian theorist and media critic Marshall Macluhan said that “Media is
the message”
Conclusion: Mass media play an important role in today’s world
of communication and information.It is upto us to draw benefit or harm from
media to evaluate and judge the message of media.We need to be careful about
dealing with mass media.Considering the far-reaching influence,concerned
authorities should use them for the greater benefit of mankind.
0 Comment to "Mass Media "
Post a Comment